Wait! Before You Launch that Social Marketing Campaign…

Creating a Internet Marketing San Diego campaign is a great idea.  However, if you are not properly prepared to manage the influx of resulting activity, it can be a massive failure. Be sure that you consider the following before launching. Make Sure Your Website Is Mobile-Friendly While you might go to great lengths to ensure that you are properly set up for SEO, and you might have put forth the most enticing message, you are not likely to see success in today’s market if you do not have a mobile-friendly site.  Not only will your website fail to appear in the Google- and Bing results pages, people don’t want to scroll, and constantly zoom in and out, just to get an idea of your message.

Know Where to Spread Your Message It is easy to say that you are going to launch on two or three of the most popular social platforms.  Twitter and Facebook, for instance, tend to be the most common selections, but if your niche market is more likely to be on Instagram or Pinterest, then you are going to enjoy the best success with your campaign.  You have to consider who exists in your niche, and where those individuals are most likely to hang out.

Don’t Fall Out One of the biggest mistakes that marketers make is letting the hype die shortly after launching.  Social profiles are bound to fail if you stop posting, stop checking in, or fail to respond to the inquiries of consumers.  You have to make the long term commitment to make the campaign worthwhile.  

Keep Your Website Relevant Another common mistake is launching a website at the same time as the campaign and then letting the website go cold.  The search algorithms are constantly changing and consumers expect companies to provide up-to-date, relevant sites.  If you don’t continue to manage it, your site will lose its ranking and its popularity within your niche market.

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