The Ultimate Guide to CRM Success


What is CRM?

Customer Relationship Management (CRM) is a system for managing all of your company’s relationships and interactions with customers and potential customers.  It helps with contact management, sales management, and productivity.

Why is CRM important to your business?

CRM helps you gain new customers and retain existing ones.

CRM software revenues have now overtaken database management systems to become the largest of all the software markets.  In today’s highly competitive market with so many products and services to choose from customers can be particular.  CRM gives companies a better way of understanding customer needs and wants in order to improve the way the product portfolio is offered to them.  The more you know about your customers, their buying preferences and behavior, the more likely your offer will be on target.

Customer-Centric Strategy

CRM supports the customer-centric strategy.  It is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain competitive advantage. It is based on clear goals and a vision of what meaningful customer experience looks like.

Valuable customer experience is an integral part of CRM.  Anytime a customer comes in contact with a business, the customer has the opportunity to form an opinion, good or bad.  These experiences form the image of the brand and its values.

Centralizes all of your Customer Data

CRM software combines all of your sales, marketing, and customer service information into one main database.  This information is phone numbers, email addresses, last contact that was made and other customer information.  It also will have the next follow-up date, any open items or statuses.

This information can be then used to manage, measure and keep track of marketing, sales and customer service activities as they relate to that customer or potential customer.  Within a company, it makes it easy to track who needs to get in touch with a customer and what solutions will help them.

Lead Management

There is an entire process before a lead becomes a customer.  You need to identify a lead, then qualify and then convert the lead into a sale.  A lead can come from many channels a website, social media, a webinar, or cold calling.  A CRM will help with the clearly defined process of a workflow.  So that these leads are not lost or forgotten.

It helps streamline the process and your team will know what to focus on and more specifically who to reach out to and when.

Integrate a CRM Into Your Business

A CRM system can make all the difference in whether you gain a new customer or retain an existing one.  Customers who feel valued are happy and they will give you repeat business.  Thus, improving your bottom line.  Today you can integrate your email, telephone, customer information, and online activity into one system.  A fully integrated system gives your sales team a significant advantage.  It takes the guesswork out of your sales and marketing campaigns while it tracks and measures performance.  If you are unsure how to integrate a CRM contact us today.

Related Posts