Creating quality content that people want to read will increase organic traffic and engage visitors. By doing this, it will guide search engines to help understand what your website and business are all about. If the content gives value, then visitors will stay longer on your page. When thinking about SEO strategies this is actually the first place to start, then you work on tying in keywords, links, title tags, meta descriptions, alt image text, and more. If you do not have quality content, then the rest is not going to help you convert visitors into customers.
Keywords are so important, not only is it about using the best ones, it is about where your keywords should be and how many times you use them.
The first step in keywords is doing your research. You want to find both short and long-tail keywords that are specific to your product or service. Broad keywords will get you a lot of traffic, however, it will not be quality traffic.
Keywords need to be in the first 100 words of your content and evenly dispersed throughout the page. You will want Headlines (H2, H3, H4) that have your keywords in them.
On-page optimization is an important part of SEO, however, it often gets overlooked. These components include the title tag, meta description, alt image text.
A page title or title tag should be concise and clear. It will include your keyword and can only be between 50 and 60 characters.
The meta description is a little longer and will have more information to entice someone to want to click on your page. It should include your keyword and relevant keywords within 150-170 characters.
The URL is 3 to 5 words long and is a clear description of what the page is about. Not only do you want users to know what the page is about, but you also want search engines to understand.
Alt image text is the text that corresponds to an image. The text should have your keywords in it. However, make sure that the picture is of what your keywords are. If you are just adding keywords for a better rating, the search engines will know.
Technical Problems Affect SEO
Technical problems do affect SEO rankings, so check on your website regularly with an audit. Broken links are one of the most common errors seen within websites.
The better the user experience, the longer a visitor stays, which means the better SEO ranking your site gets. Not only does it help, but it also improves your bounce rate. Bounce rates negatively impact your site’s performance.
Not only is site navigation important, but your page loading time is essential. If a visitor has to wait a long time for a page to load, they get bored and will look elsewhere.
Is your site set up for mobile viewing? Make sure that your site looks good on phones, tablets, and iPads.
Backlinks give your site credibility and when search engines see that your site is getting linked to high-authority sites, it improves your ranking immensely. They assume that your site contains trustworthy information.
However, links that come from spam websites will bring down your credibility score. So, it is important to ensure that your backlinks are coming from quality sites.
Digital Marketing Strategies
The algorithm and policy change frequently so it can affect your SEO rating both for the better and for the worse. However, the strategies mentioned above are important and will always be a part of the ranking status. If you are unsure why your site is still not ranking, our team at MaxAudience can help. We review sites and understand SEO and ways to improve websites and increasing conversions.