Improve Conversions by Reducing Bounce Rates

Improve Conversions by Reducing Bounce Rates

Are you finding that your bounce rate is high?  You are not alone.  High bounce rates are the most common problem that businesses find when it comes to low conversion rates.  The good news is there are many adjustments that you can make easily to change bounce rates.

What is a Bounce Rate?

A bounce is a single-page session on your website and then the visitor leaves.  A bounce rate is the percentage of viewers that leave your site after only viewing one page.  The lower the bounce rate, the higher your conversions should be.  It also means that your website is engaging customers and converting them.

Google Analytics will show you details so that you can see which pages and how long they were there.

The general goal when looking at your bounce rate is to have a bounce rate that is less than 40%.  If your bounce rate is over 90% or under 20% then that indicates that there is an error somewhere in the tracking.  Most websites are somewhere between the 41 to 51% range.

Why Do Visitors Leave Your Site?

There are a few reasons why visitors bounce so fast, and in some cases, it can be a quick fix.

  • Mobile-Friendly – This is a common problem, the page is not geared to be mobile-friendly. Most searches are from a phone or tablet, make sure your site looks good on a smaller device.
  • Speed – A slow-loading website will make the visitor lose interest immediately.
  • User Experience – If the navigation is not easy, then visitors will leave because of poor user experience. Your site needs to be very clear.
  • Content – If the content on your page is not of quality, then it is time for a rewrite. Is it informative and giving quality information?  Do you have headers that break up the information?
  • Meta Descriptions – If your title tags and meta descriptions are not clear, visitors will come for one thing and then leave when they realize it is not what they are looking for. Look at your search engine listing to be sure it is accurate.
  • Call to Action is Unclear – Do you have a clear call-to-action on your page? If you do not have a clear call to action on every page, sometimes a visitor doesn’t know what the next step is.  Also, the placement of them is critical.

Audit your Site

Now that you understand why visitors leave, it is time to audit your site.  Start with the homepage and move through each page and look at it as a visitor would.  Think about your target audience and what pain points they have.  Does your website address these problems and offer solutions?

Compare your audit to the bounce rate analytics and see if your top pages are the ones that you found problems with.

Additional Things to Consider When Auditing Your Site

Consider adding videos to your landing pages and site.  Videos grab visitors’ attention and are an effective way to draw them in and present more about your brand than just an image.

Images are an effective website tool.  Are you using high-quality images that effectively showcase your products or services?  Original images speak louder than stock images.

Leave some white space on your pages.  Pages should not be overloaded with information and images.  A balance between content, images or videos, and blank space make for the best pages.

Get Professional Help

If you are stuck as to why your bounce rate is high, then it may be time to get a professional website audit.  At MaxAudience our team is trained in looking at websites and figuring out what we can do to help get you more conversions.  From graphics, content, web development, user experience, to speed, we understand how to get the most out of a digital experience and adjust a current website to make brands more money.  Contact us today so we can help you get more conversions and decrease your bounce rate.

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