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Are you using videos on social media platforms?  Video is proving to be a powerful asset for gaining new followers, growing your brand, and driving sales.  Social media is more than just connecting it is a place for entertainment, education, and e-commerce. Videos Get More Engagement Video content capture’s a viewer’s attention for longer, which […]

Email marketing is still going strong as a digital marketing strategy.  Having a strong strategy in place is going to help you convert leads and increase your bottom line.  However, with so many differing opinions on the best ways to get clicks, content, and calls to action, it can be confusing.  Here are some tips […]

In 2021, the customer experience is more important than ever for brands to focus on.  One way to improve your customer experience is to create a customer journey map.  The map is a way to understand the customer’s perspectives and how they will interact with your brand.  This map will help your employees and your […]

Brand messaging is a huge part of the creation of branding and integral in the creation of marketing strategies.  In this guide, we are going to dive into what makes messaging so important and how you can use it in your marketing strategies to dominate online. What is a Brand Message? A brand message refers […]

eLearning has many advantages over traditional classes and it is not just for schools, businesses can offer eLearning courses as part of their services and an additional revenue stream.  The important part is to teach something relevant and that your target audience wants with great content.  Creating eLearning courses can be a great content marketing […]

Brands that want to increase traffic, generate new leads, and obtain brand visibility find success with pay-per-click (PPC) campaigns.  However, like any good campaign, it is about the due diligence that makes it effective.  Here is a guide to creating a successful PPC marketing campaign for your brand. Details of What is PPC Marketing PPC […]

Websites need to speak to your brand identity, mission, and values, they are your online calling card.  As your brand evolves, so must your website.  Bad websites will reduce your lead conversions, increase your bounce rate, and ultimately lose out on sales.  Whether your website needs a refresh or a re-design, it is a necessary […]

Location-based SEO is a great way to improve your brand awareness and drive traffic to ultimately close deals.  Is your brand utilizing location-based targeting?  46% of all searches are local, which means if you use this strategy your brand will be found by your target audience that is searching for you. What is Location-Based SEO? […]