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As a digital marketing agency, we often get asked if press releases are still an effective tool for marketing.  The answer is yes.  They are a way to generate awareness about a brand, a product, a service, and they can help improve SEO ratings.  The key to success is to leverage the press release in […]

Creating quality content that people want to read will increase organic traffic and engage visitors.  By doing this, it will guide search engines to help understand what your website and business are all about.  If the content gives value, then visitors will stay longer on your page. When thinking about SEO strategies this is actually […]

There are many digital marketing strategies when it comes to creating content to engage with prospects.  There is one that sometimes gets overlooked by brands, case studies. Case studies give social proof that your brand has the solution to their pain points. What is a Case Study? A case study tells of a challenge or […]

Email marketing is an integral part of everyday business, which is why having a solid strategy is a must.  Whether you are reaching out to a lead or for customer retention, there are some common mistakes that get made when using email marketing.  Here is a guide on the common mistakes to avoid. The Content […]

Your website needs to not only bring in online leads, but it needs to convert visitors to leads and sales.  With some key web design details, your website can improve your conversion rates and ultimately improve your bottom line. Visitors are not always ready to buy once they land on a website.  However, with exceptional […]

In today’s competitive world, customer retention is essential for your brand’s growth.  It is about keeping your current customers happy and loyal.  CRM platforms can help you execute a customer retention strategy so that you can keep your competitive edge and improve your return on investment. What is CRM? A customer relationship management is a […]

Pay per click (PPC) is one of the most effective ways to get new leads and drive sales.  This means it is important for you to optimize your PPC ads.  Here is a guide to get your business on the path of success. Why is PPC Effective? Pay-per-click advertising is the most common in search […]

Part of any digital marketing strategy is to create quality content.  Content marketing gets your brand better SEO ranking, and it gives clients and potential clients’ information.  This information keeps bringing them back to you.  However, it can seem daunting to always be creating fresh new content.  Repurposing content is a way to spend less […]