Social media monitoring tools let you keep track of everything from keywords, hashtags, mentions, trends, and so much more. As a brand, you need to use social media platforms to share information, but you also need to know what is being said about you. Public perception is very important information. Here is a guide on tools that will help you manage your brand reputation.
What is Social Media Monitoring?
Social media monitoring is an algorithm-based process that tracks keywords, mentions, conversations, wikis, search engines, blogs, social media, and other online platforms.
Social media monitoring helps you track your metrics and look for trends and insights. You can measure what you have achieved and how to position your brand on social media. The best social media marketing campaigns take all the information into account.
Topics to Monitor
Before you start monitoring, you will want to start with a small set of topics that are directly related to your brand. As time goes on your list may grow or adjust to the products and services you offer. Here is a starting point that we find best.
- Your brand name
- Your product name(s)
- Branded hashtags
- Your slogan
- Competitor brand names and product names
- Industry keywords
- Unbranded industry keywords
It is important to track your brand however, you also want to track your competitors and the industry. You may collect information that will help you apply new ideas and content that gains more traction.
Social media monitoring tools gather and analyze everything about your brand on social networks. As a brand it is important to know what your public perception is. Once you understand it you can take action to build strong relationships and raise awareness.
There are many monitoring tools on the market however, there are some excellent free tools that you might want to start with.
Google Alerts is one of the easiest social media monitoring tools to use. All you have to do is enter the topics that you want to monitor and Google scans through the web. Google will give you a report on how many times it was mentioned. You can set up an email notification, so every time there is a relevant alert.
Another feature is you can set alarms so that any time your brand or product gets mentioned, it will send you an alert.
TweetDeck is a monitoring tool for Twitter. If your target audience is on Twitter, then this tool can be perfect for all of your monitoring. The dashboard has many options on tracking, and you can divide it up, so it is easier to see all the moving pieces.
Mention is a tool that agencies tend to use when monitoring activities online and conversations. The platform allows you to keep track of what people are saying about you. Mention gives real-time monitoring in the free or paid-for plan. The difference between the free and paid is the number of alerts and mentions you receive.
There are many monitoring tools out there, look into what has the best features for your needs. Also, see if there is a trial before you get into a paid social media monitoring tool so you can test out the features.
As you monitor, always learn from your audience. They may use unexpected terms which can help you get ahead. Social media is all about insights and adjusting your strategy and thinking to stay with the times and trends.