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Technology has reached unimaginable heights. If you’re reading this right now, you’re probably using your phone to do so. The smartphone has taken technology to a new level, made it more accessible for people from all walks of life all over the world. With growing technology, people expect personalized service like never before. If you […]

There is a big misconception among marketers that has been persistent, despite many efforts to decimate it.  The belief that great content marketing begins with great marketing is a myth.  The most successful examples of great content marketing begin with an understanding of how to create engaging content.  The question of how to reach the […]

The way of doing and managing business is changing. There was a day when computers weren’t so capable, and most of the tasks had to be done manually. It ended up consuming a lot of time and didn’t deliver a decent ROI either. While those times have long gone, there are still tasks in the […]

Social media use has grown by leaps and bounds. Since 2006, social media use has gone up by 400%, and if you aren’t doing it right, you are losing out! Everyone is on social media these days, from the teenager to the young professional to the grandma. While for most people, social media is a […]

With the changes to the various social algorithms, an increased difficulty in reaching social networking users organically, and a greater number of users canceling social accounts throughout the country, marketers are more apt to look away from Facebook, Instagram and other networks right now.  This brings many back to the power of email marketing. There […]

If there is a free way to increase brand recognition, traffic, and sales, it’s social media marketing. Yes! Around 90 percent of digital marketers claim that they have successfully. They used social media to generate massive exposure for their brand, at little to no cost. What are the benefits of social media? Enhancing brand exposure […]

Retaining customers is far less expensive than attracting new ones. It’s a proven fact. There are so many different digital marketing strategies to attract new customers to your website. From SEO to PPC, some expensive methods are used to lure customers to check out your website. Once you have a significant customer base, it is […]

Whether you run a small business or a large enterprise, the importance of SEO cannot be denied. From your website to your social media pages, SEO can do wonders for your online image. These days, millions of people browse the web every day to search for products or services that they need. That’s the reason […]