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If you thought running a successful dental office meant only have a proper education, experience, and an inviting office, then you should probably reconsider your approach.  Like so many different industries today, the dentists of this nation are finding that, in order to enjoy a successful practice, they have to be active online.

This is easily one of the most asked questions when it comes to hiring.  Should you list the salary range on the job posting?  Many companies choose not to.  Their reasoning? They believe that listing a salary range will deter higher paid talent from applying. While we understand the concern, we urge you to seriously […]

Many business owners and marketers avoid sites like Pinterest and Instagram because they fear that they don’t have enough of a visual element to their business to make these platforms worthwhile.  However, in many cases, they are simply limiting themselves.  Nearly every business can post images that apply directly to the work done, and those […]

Never Steal Images This is a mistake that shouldn’t be made any longer. People have had long enough to adapt to the internet, but still many get in trouble because they steal the photos of others without permission.  It will get you in big trouble if you are caught, and it simply isn’t worth the […]

We’ve said it before, and we’ll say it again: Twitter can be a very powerful business tool.  However, this is a possibility, not a guarantee.  If you aren’t going to treat it properly, the social media platform is going to provide very little return.  Don’t make these common mistakes and you’ll be on the right […]

When you are hiring new talent to become part of your company and your office culture, then you want to be sure that you choose that person wisely.  The wrong person, as we have said before, can wind up costing your company a great deal of time and money, should they turn around and leave […]

There are so many important variables that come together when hiring that we didn’t feel that a single blog post was enough to cover the many mistakes that employers commonly make.  Remember, this decision can result in a major boost for your company, or a significant loss. Ignoring Personality It is so unbelievably important in […]

There is a sort of irony that exists in business today.  Companies will fork over thousands of dollars and hundreds of man hours in order to hire the very best talent for their open positions.  But, as soon as that person has been hired, the effort is ceased.  Overworked, under constant pressure, and made to […]