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According to recent reports, the top five social media platforms aren’t what they once were.  For some, there was a tremendous growth in the number of users.  For others, there was a disappointing finish that suddenly found them off the Top 5 list. As of right now, according to Online Marketing Trends, Facebook is still […]

Undoubtedly, the answer is yes.  After all, look how greatly our marketing teams have been impacted by other technological advancements.  We have evolved to meet the new needs and expectations of our consumers, and, in turn, have made the new technologies work for us. Now, virtual reality is something that we, as marketers, must talk […]

As marketers, we often suggest utilizing the online presence and social skills of employees to spread the brand’s message.  While this is certainly a worthwhile tactic, we must be careful about who we befriend online.  There are three questions that you should be asking yourself before initiating that virtual friendship. Is this person reliable and […]

We have seen many companies suffer the horrible impact of bad reviews and cutting words online in recent years.  The truth is that even one well-placed bad review can be very costly to your organization.  So, it is certainly best to prepare yourself, so any such remark is quickly dealt with and the effects are […]

The news from Instagram has caused quite a stir for many social media marketers this week.  However, we would like to take a moment to remind you that those in charge of operating the Instagram platform are running a company, and must do what is best for their brand, just as you do. Until now, […]

Banner ads have been around since the dawn of the internet, and they serve as one of the essential pieces of any Marketing Companies in Carlsbad campaign. They won’t do you any good, though, if people aren’t clicking on them to head over to your site. If you want to improve your click-through rate, you […]

We’ve already discussed some of the vital components of an effective inbound marketing strategy for Digital Marketing Encinitas, but there’s one that is deserving of its own post: paid search. Paid search, or PPC (pay-per-click), involves paying to be included in search results based on specific keywords that prospective customers use. If you’re not already […]

2015 has come to a close, and you know what that means – there are lots of new trends in store for us in 2016. One area that is projected to have some of the most exciting, new developments is web design. Here are some of the features you can expect to see on websites in […]